Siu, Wing Fung Alfred
Chairman, Chief Executive Officer and Co-Founder

Mr. Siu, Wing Fung Alfred is our co-founder, and has been our Chairman of the Board of Directors and Chief Executive Officer since 2019. Prior to establishing First Fertility, then called NewGenIVF, in 2019, Mr. Siu served as a director of First Fertility PGS Center Co., Ltd. since 2014. Mr. Siu received his master’s degree in science and bachelor’s degree in science from Stanford University.

Fong, Hei Yue Tina
Director, Chief Marketing Officer and Co-Founder

Ms. Fong, Hei Yue Tina is our co-founder. Ms. Fong has been our Director and Chief Marketing Officer since 2019. Prior to establishing First Fertility, then called NewGenIvf, in 2019, Ms. Fong served as a director of First Fertility PGS Center Co., Ltd. since 2014. Ms. Fong received her bachelor’s degree in marketing from Indiana University.

Au, Hok Man Jefferson
Independent Director

Mr. Au, Hok Man Jefferson has served as our independent director since March 2024. Mr. Au has served as the Assistant Financial Controller and the Company Secretary at Coolpoint Innonism Holding Limited since May 2017 and a director of JWMG CPA Limited, Certified Public Accountants since August 2014. He previously worked as the audit supervisor at Clement C.W. Chan & Co., Certified Public Accountants from September 2010 to March 2014. Mr. Au obtained his honours diploma in accounting from Hong Kong Shue Yan University (formerly known as Hong Kong Shue Yan College) and received his Master of Science in professional accountancy from the University of London. Mr. Au is a member of the Hong Kong Institute of Certified Public Accountants and an associate of the Association of Chartered Certified Accountants.

Richard Li
Independent Director

Mr. Richard Li has served as our independent director since March 2024. Mr. Li has extensive experience in investment banking, equity fund management, investment advisory service and stockbroking with major Australian institutions. Mr. Li has been involved with public company management since 1987. Mr. Li has served as a managing director of Sino Investment Services Pty Ltd. since May 1987, the chairman of GoConnect Ltd. since January 2000, the chairman of Go Green Holdings Ltd. since September 2015, a founding director of Dream Factory Virtual Reality Ltd. since January 2016, the chairman of GoARChat Ltd. since January 2017 and a director of Covirix Medical Pty Ltd. since March 2020. Mr. Li served as the chairman of Global Diabetes Solutions Pty Ltd. from November 2022 to July 2023. Mr. Li obtained his bachelor’s degree in accountancy from RMIT University.

Foo, Yip Eng Jeremy
Independent Director

Mr. Foo, Yip Eng Jeremy has served as our independent director since March 2024. Mr. Foo has been a freelance organizational development and learning consultant since 2007. Mr. Foo previously served as the head of human capital practice of Changi Airports International, or CAI, from 2008 to 2011. Prior to joining CAI, Mr. Foo served as the head of institute of management and allied health sciences of National Healthcare Group, or NHG, from 2005 to 2007. Prior to joining NHG, Mr. Foo served as the head of Ministry of Defence, Singapore, or MINDEF, and served as CEO of MINDEF centre for management development, from 1998 to 2005. Prior to joining MINDEF, Mr. Foo worked in key senior positions covering strategic and operations planning, sea command, and naval leadership and professional development of Republic of Singapore Navy from 1979 to 1998. Mr. Foo obtained his Bachelor of Science from National University of Singapore and his Postgraduate Certificate in Business Administration from University of Leicester.